Women-Owned Firms More Active on Social Networks: SurveyJul 08, 2018
Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. "By nature, women tend to be more social," observed Rob Enderle, principal analyst at the Enderle Group.
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